The Perfect Facebook Post and Perfect Time to Post are past working principles on the social media channel. These days, there is nothing of such and instead, what you are required to do as a business owner is to devise a strategy for delivering various types of posts to various categories of people at various times. When it comes to creating Facebook posts, the most important thing to remember is to stay vigilant—always looking for new ways to engage your followers and based on your followers, the perfect time to engage them in post responses, surveys, and several other ways.
In this guide, we will discuss 10 Facebook Rules to get Post Engagement for Businesses
Maintain a Good Attitude
Being upbeat encourages participation and sharing. Being negative, on the other hand, may cost you fans. If a company’s posts are nasty or controversial, people are prone to dislike them. So attitude is the first principle to uphold.
Include “tips and links” in your Postings
The most appealing guides are those that provide value. Don’t reveal everything; this improves the chances of fans clicking. Add an intriguing fact to the discussion. Share your knowledge if you are an expert on the topic. Create your post featuring the piece’s most fascinating statistic or statement if you’re sharing a blog post or an online article to pique readers’ interest and promote click-through. Also, what has become a best practice is the use of a link-shortener like Bit.ly instead of copying and pasting an annoyingly large URL on your post.
Always include photographs and your Brand in your Content.
On Facebook, posts with photographs receive the most attention, so include one whenever possible. The ideal size is 800 by 600 pixels. Include your branding in the photographs you share to increase brand exposure. Nowadays, content creation reigns supreme and it’s best if you can create as much original stuff as possible.
Ensure that your Postings are Mobile-friendly.
Use simple graphics that are easy to see on mobile devices, as 50-70 percent of your fans will be reading your posts on their phones. This means that, rather than being an afterthought, mobile users should be your priority when developing content.
Appreciate and Reward your Supporters
One attribute that certainly converts casual admirers into brand evangelists is making them feel like they are part of something bigger. Make your supporters feel as if they are getting something out of being a fan of yours. Thank Facebook users by offering them exclusive deals as this promotes word-of-mouth growth for your company and is a popular post topic.
Always Reply to Comments
Comments and reactions are just as crucial as posts when it comes to attracting attention. The conversation is a great way to get to know individuals and create relationships. This includes being responsive and dealing with unfavorable feedback. A bad comment should never be deleted. Instead, confront it and take responsibility for it. Admitting fault enhances your credibility.
Write engaging and entertaining Contents
To get people’s attention, ask them questions. Simple strategies for increasing engagement include multiple-choice questions, filling in the blanks, and describing this picture in three words. It’s not enough to merely exchange knowledge or stories. Use your posts to engage the audience. The more people that are interested in your content, the more people will view it. More individuals will form a link between your firm and your message if you post consistently with your company logo.
Post 5 to 10 times every Week
Many businesses make the mistake of presenting too much or too little information. You want your brand to be seen by as many people as possible. Casual fans will see less of what you share, but “superfans” will see more. If fans missed a message on Monday, they will get a different message on Tuesday if you post 5-10 times a week. So find a balance between the super and casual fans because if you focus on the current super fans, you risk losing your potential new super fans.
Ask your Fans for input
Feedback is the major backbone of customer satisfaction and retention. Too many businesses fail to receive feedback from their customers. Your Facebook friends can act as your focus group, and they are typically eager to share their thoughts. They also like to imagine that their input will influence future corporate decisions.
Establish a Consistent Tone.
You mustn’t sabotage your brand by sharing information that doesn’t correspond to your brand’s identity. It doesn’t mean your fans will find something entertaining just because you find it amusing. Not only when your business is open, but also when your audience is listening. More user interaction will result as a result of this. Do not, however, post at the same time every day. Time is one crucial factor in customer engagement, however, no set time for posts is guaranteed to bring results, you must put a post’s timing into consideration.
With these 10 tips, you will certainly get engagement for your posts and will help grow your business.